Sunday, February 27, 2011

Project: Real Estate


   Recently I decided to start a new project. To sum it up briefly I'm doing a small series of photos with hopes of a real estate office having interest in prints. I have never really tried to make the concept of real estate related art... interesting but that's why I was interested in doing it. Because I've never done it before and it sounded like a good creative challenge.

    There is a house just 3 houses West of me that I have taken notice of many many times. The front of it is plain and ordinary and blends in perfectly with my bland ordinary street. My street is not a bowl of spicy chili. It's more like a bowl of boiled ham water.. Like the rest of the town, and most small towns for that matter.

Here is a shot of the side of the house I like, to give you an idea of the before:



 
    I started off picturing black and white artsy shots of house features.. I may go back to that yet. And then I thought to myself, how could I do this in a way that's similar to my normal stuff? So I decided to go the route of HDR with post-processing;Three shots, some do more, for now I'm sticking to 3... Then running them through Photomatix Pro(a cool HDR program) Then photoshop adjustments... Then Topaz(a sweet Photoshop plug-in) Then some other random things. After showing it and getting input from friends and family. I eventually got to this point:
             
     I wanted it to look semi-surreal. I really like how the colors pop in the HDR version below, but I kind of felt like they took focus off of the house itself.


Here's the same photo with the same white fadeout I added to the black and white sky:




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